Cross Media Content Monetization – Turning the Challenge into an Opportunity
Corus Entertainment Inc. is a leading media and content company that creates and delivers high quality brands and content across platforms for audiences around the world.
The company’s portfolio of multimedia offerings encompasses 45 specialty television services, 39 radio stations, 15 conventional television stations, a global content business, digital assets, live events, children’s book publishing, animation software, technology and media services.
With success based on high quality and popular programming, Corus delivers great content with the use of sophisticated technology.
As well as viewer-focused output, Corus is dedicated to its viewers and to delivering results for advertisers, and was quick not only to see the challenges but also to embrace the potential of the digital transformation. As traditional revenue streams are challenged across the market, Corus saw the opportunity to extend their activities to digital channels such as VOD offerings and online advertising, and needed to provide campaigns that could work across multiple platforms. However, a wide variety of systems for different linear and non-linear platforms, which included disconnected processes for media sales and scheduling and rights management, made the goal of cross-media content monetization difficult to achieve.
Corus’ goals were to improve digital rights management; integrate digital and linear processes; and take a true cross-media approach to content management and monetization.
To achieve the goals, they wanted to implement a system that supported cross-platform workflows, where data and effort duplication would be eliminated and transactions could be automated – all with the highest degree of quality assurance.
Corus decided to extend its long-standing relationship with Arvato Systems to enhance the existing broadcast management suite with the "Avatega On Demand" and "AdStore solutions", utilizing Arvato Systems’ proven expertise.
In a start-to-finish project which included consulting, analysis, solution design, implementation and roll-out, Arvato Systems built a solution combining "Avatega On Demand" and "AdStore". Both systems were added to and integrated with the existing broadcast management system.