Optimized Sales Processes
MTV Oy is Finland’s largest private TV and communications company.
With channels including MTV3, Sub, AVA and MTV TOTAL Pay-Tv channels, MTV Oy reaches 3 million viewers each day.
The changing market requirements in recent years impacted media sales processes at MTV Oy, making them more cumbersome, complex and dependent on manual intervention. The MTV Oy management team realized that if they wanted to keep up with the increasingly complex challenges of spot placement, they would need to implement a powerful and modern system. With an increasing number of distribution channels to reach audiences, it was still clear that spot placement must become more personalized and, at the same time maximize the value for the advertiser and the revenue generation for MTV Oy.
"S4AdOpt fully mets our stringent requirements and we are now in a great position to face the future."Petri Haverinen, Development Manager, MTV Oy
The MTV Oy team realized that they could only face the future with confidence if they implemented a powerful and modern solution that supports all business processes in the sales- and marketing area. Top priority was to ensure a high level of automation for ad spot management and placement across all types of output. The next ‚milestone‘ was to integrate this new solution into the existing infrastructure. The main goal was to have a single system that could meet MTV Oy’s business requirements today and providing a state-of-the-art solution for the future.
After an intensive market analysis and a rigorous selection process, MTV Oy selected S4AdSales from Arvato Systems. The MTV Oy management viewed the integrated optimization engine, S4AdOpt, which is now also available as a standalone product – as a particular advantage of the S4AdSales system. S4AdOpt can be integrated with a range of different sales/traffic systems and provides, together with S4AdSales the optimal revenue management solution in the market.
Optimal spot placement - both from the point of view of advertisers and for their own revenue optimization