ORSAY taps into omni-channel with Arvato Systems
"The support we have had from Arvato Systems and the introduction of an order management system have helped us to significantly accelerate our e-commerce and omni-channel roll-out. We now offer our customers an even better shopping experience.”Daniel Gehring, Chief Information and Operating Officer, ORSAY GmbH
ORSAY was working with an aging in-house system for e-commerce order management. The system was not able effectively handle the needs of a modern expanding e-commerce business, such as smart, scalable order splitting and routing and could not rise to the new challenges of omni-channel business. There was also a pressing requirement for a powerful solution to manage financial transactions with end customers (B2C debtor management).
The addition of an order management system has made the existing system environment future-proof and scalable. It enables rule-based intelligent management of deliveries from warehouses and suppliers, as well as the implementation of in-store processes such as click & collect, pick in store and ship from store. The introduction of an up-to-date B2C debtor management system means that end-customer financial transactions can be developed internationally. Altogether the new solution has created a powerful backend and the basis for further strong growth for ORSAY in e-commerce and omni-channel.
Solution and our services
Arvato Systems implemented an omni-channel management solution with added pricing and POS modules along with the SAP FI-CA module for Contract Accounts Receivable and Payable
Implementation of the Order Management System has optimized ORSAY’s order management. It accepts orders from customer contact points such as the online shop or the till and passes data onto the relevant location for order fulfilment (i.e. the e-commerce warehouse, a third party, or a subsidiary). Communication with the B2C financial system is undertaken by the system. The Order Management System holds the omni-channel business logic and data on all inventories, items, orders, customers and prices. With this information, the call center is able to respond quickly and correctly to customer queries. It becomes the backbone of the entire order management chain. With the help of an OMS, physical ORSAY shops also become points for ordering, collecting and returning online shopping. The implementation will ensure that online and point of sale customer service is both faster and simpler.
Effective integration of customer touchpoints with fulfilment services such as logistics, finance and customer care