Analytics and Testing
Do you want to optimize your marketing by combining sound analysis results based on your data? With powerful solutions like "Adobe Analytics" and "Adobe Target", you can take advantage of the hidden potential of your marketing data. They allow to perform segmentations for all digital and analog channels and identify precise, value-added measures. This is how you will get to know your customers from all possible angles and apply this knowledge to sustainably increase customer loyalty.
Combine analysis and campaign execution. Support ongoing and planned campaigns with perfectly tailored workflows from proven evidence-based knowledge gained from your data analysis.
Compare the target and actual status of your marketing goals using key performance indicators (KPI). Track the success of completed campaigns and optimize future campaigns based on that data.
Increase conversion and customer satisfaction by improving the user navigation of your websites – based on the facts gained from your comprehensive website analysis.