Digitalization has brought a significant rise in the flow of information towards the customer. Retailers and producers battle full-time for customer attention, across all possible channels: web-sites, print media, apps, social media. The automation that has made mass distribution of information possible means that end customers are overwhelmed with huge quantities of irrelevant information on a daily basis. As well as damaging brand image and reducing customer satisfaction, this has led to a dramatic fall in conversion rates.
You can break this mass marketing downward trend, by speaking to your customers on the subjects that interest them and targeting them with relevant content. The latest customer segmentation and analysis technologies can bring significant improvements in conversion rates as well as adding cost efficiencies. In the context of E-Commerce and Omni-Channel in particular, valuable customer information is generated, which leads to a far clearer and more detailed customer profile.
Better Conversion Rates
With over ten years’ experience in CRM projects we are able to work with you to develop effective marketing processes so that your customer communications are individualized and automated with the ability to measure feedback. Your customer communications become much more relevant.
Our solutions are technically high performant and scalable. Flexible licensing options, directly linked to actual requirements and added value, are available. Our implementations are tailored to your business, your goals and your growth.
Independent solution design
Our product- and technology- agnostic expertise means that the best IT solution for your needs is identified, whether this is a Cloud-based or locally installed product.
One Partner for all your needs
Creating the specification, designing the solution, implementing the project, live operations and application management: we are your partner for every step of your journey.