Digital Customer Relationship Management Solutions
Systematic Customer Loyalty
Digitalization is hardly the newest subject. But are you ready to respond adequately to the changes in your customers’ behavior? The challenges are evident. Along with increased competitive pressure, customer expectations are much more in evidence. Regardless of whether the customer is an end-consumer or a B2B customer, offers need to be available everywhere and at any time – and the sense of receiving personalized service and consultancy should never be absent. On the contrary: personal customer relationships, individually tailored offers and a personal approach using channels relevant to the customer are the keys to success.
Businesses face the challenge of meeting these demands throughout the sales process:
- From marketing processes
- to various aspects of sales
- and all the way to customer care and support
Powerful systems for customer loyalty
Microsoft Solutions for Customer Engagement
Today’s companies need a 360-degree view of customer data. Microsoft Dynamics connects all business and customer processes and uses powerful functionality to add to modern customer management. The platform supports the latest in digital customer communications.
SAP Solutions for Customer Engagement
Online, mobile or on-site: customers today have a huge range of communications channels available to them. SAP C/4HANA makes holistic customer relationship management a reality, giving you and your customers access to all the information and services they need at any time.
Salesforce Marketing Cloud for Customer Engagement
For companies to contact customers with relevant and personalized information across all channels, data has to be consistent. The Salesforce Marketing Cloud offers highly professional customer relationship and campaign management, creating a 360° view of the customer and enabling personalized customer communications.