Do you provide complex products that require explanation? Are your diverse business relationships characterized by different contracts and price structures? Do your customers expect smart networking of all those involved? Could you process orders faster and cut down on delays caused by manual auditing processes? Do different types of users require individual support?
Successful B2B E-Commerce goes hand-in-hand with major challenges. Meet these requirements using a high-performance B2B multichannel commerce infrastructure and make it as simple and convenient as possible for your business partners to order goods. You too can benefit from centrally managed and processed orders, reduced sales costs, increased turnover, and last but not least, loyal customers.
Your benefits at a glance
Transparency of information across all channels thanks to the seamless integration of your online shop and ERP system.
Shorter sales cycles and reduced return rates thanks to precise product presentation and a self-service capability.
Smooth Data Exchange
Those looking for success in the modern world of B2B E-Commerce face a number of challenges: They need to map prices, products, and delivery conditions for each customer and transfer orders, inventories, and customer data to the corresponding systems in an error-free manner. It is also essential to ensure the data exchange with external logistics providers runs without difficulty.
To achieve this, relevant information such as customer data, price models, and transaction data have to remain consistent across all systems. This is impossible without the complete integration of back office systems (such as logistics systems, CRM, financing and invoicing) into your business customer shop. Complete integration into the existing system environment is vital for ensuring the seamless exchange of data. This is the only way your customers can use the desired communication channels to your company, with no changes to the service they receive.
Arvato Systems seamlessly integrates the front end and back end systems in order to avoid a restricted service in the web-based front´end.
- We provide you with a price engine or a double presentation of the price models.
- Customer data is stored at a single, central location and distributed to all of the relevant subsystems. The information is updated centrally if any changes arise via one of the channels. The new status is immediately transferred to all of the subsystems.
- Permissions are also managed centrally and can be synchronized across all channels using concepts such as single sign-on (SSO).
- A large number of classification and catalog systems are supported.
It is possible to reduce processing and sales costs by simplifying and automating B2B transactions. The self-service capability in the online shop is one way in which the customer can plan, generate, change, and cancel an order. Furthermore, automated processes minimize error sources in processing and ensure increased quality across all channels. It is possible to map the most diverse customer relationships including multiple contracts thanks to individual user accounts, order permissions, and roles. You benefit from increased process speeds and satisfied customers.
By optimally presenting complex products that require explanation online, you shorten sales cycles, reduce return rates, and cut down on customer support queries. By using marketplaces and white labels you can open up new customer segments and market opportunities, increasing your revenue. You can communicate your offer and provide a service with more added-value by using effective marketing tools such as online newsletters or customer loyalty programs that can be passed on to your customers. You can establish direct customer relationships or generate more customer queries for existing retailers/wholesalers by cutting out the middleman.
Consistent information across all channels calls for cross-system integration. A multichannel commerce solution not only allows your customers to use the channel of their choice, it also allows you to communicate identical offers, prices, and services at all times, whether online, in a catalog, in a brick-and-mortar store, or processes that run via the internal or field sales service. You will be amazed by the results: Your processes will be faster and more transparent. And you will save on resources.
Arvato Systems has been operating as a successful E-Commerce consultant and IT provider in Europe, North America, China, and Asia for a number of years. Today, multichannel solutions from Arvato Systems combine all sales channels (Internet, mobile, point of sale, print) and integrate distributors and fulfillment providers. Keeping the main focus on the customer and their transactions, and maintaining consistent communication with them via all channels delivers a surge in both turnover and customer satisfaction.
‘Multichannel’ infers the structuring and integration of transparent and non-redundant processes. There is still a desire for an integrative networking of all sales channels even though the areas of sales and eCommerce have been able to work independently for some time now, and retail and online business have functioned successfully as separate entities. However, this move would require rethinking a company’s organizational structure of divisions and departments. The multichannel approach works only if all areas involved pull together and pursue a coordinated strategy and approach to their business operations.
For this reason, a multichannel project must also be understood as a change management project in many cases. Only in this way can the thought of a higher level of customer satisfaction be realized throughout systems and organizations. The experts at Arvato Systems are ready and qualified to support your implementation of a customized multichannel concept.
Strong partners for strong solutions
The most important task in B2B E-Commerce is efficient system integration, both internally and externally. This calls for an IT integrator who is well versed in ERP systems and the E-Commerce front end. With Arvato Systems at your side, you have a partner that can offer you a robust and high-performance B2B shop system. We also ensure the seamless integration of all your company’s systems
We rely on solutions from market leaders with industry experience. This way, we are always in a position to offer the highest level of quality. As a SAP Hybris Gold Regional Partner, we have already implemented numerous of complex hybris web shops on both a national and international level.