Ad spot bookings optimized
arvato Systems S4AdOpt tool gives advertisers and advertising marketers the opportunity to get the best out of their advertising. The system is designed specifically to ensure the best possible positioning of advertising spots so raising customer satisfaction levels - and improving profits.
Users can define specific goals such as "fill unsold inventory" (plotting), "improve revenues" or "achieve desired rating points". Parameters such as rights, or specific business rules can also be set and, of course, adjusted at a later point.