Respond to the customer’s every wish!
Few industries are as emotive and fast-paced as fashion. Altered consumer expectations in terms of touchpoints and the constantly shifting customer journey bring new complexities. On the other side, the industry itself is undergoing complete digital transformation: the supply chain – frequently described as “from sheep to shop” – has remained the same but its complexity has increased significantly. Increased digitalization in sales and marketing as well as in manufacturing and production has placed new demands on IT in the fashion sector.
Challenges for Market Players
are moving into the traditional production value chains, developing their own brands and producing or procuring goods themselves which, using their established sales channels, they then sell.
are starting to become retailers, selling collections they have created direct to the customer from their own premises or via the Internet.
New companies, who have had a vertical structure from the start, are increasingly entering the market. These companies cover the entire fashion process or supply chain themselves.
Where there used to be IT solutions specifically for manufacturers or for retailers, these no longer exist as separate entities. The methods that IT use to support processes have changed. With the right IT, full value chain verticalization can be managed and all related functional processes can be optimized.
SAP S/4HANA for Fashion and Vertical Business
Retail, wholesale and manufacture from a single source
Increased competition from online retailers and the need for ever-faster reactivity to customer demands offer fashion companies some special challenges. One thing is certain however: digitalization opens up new perspectives and fresh opportunities.
The SAP S/4HANA for Fashion and Vertical Business vision is ‘Complete Vertical Integration’. The SAP solution for the fashion industry manages the multiple complex challenges of the whole industry while retaining the flexibility needed to keep up with new demands as they arise.
For true integration of fashion retail channels, all channels must be connected to a single IT platform with its own cross-channel integration layer. The concept of the intelligent company is to offer transparency and a seamless experience across all channels so that customers visiting a fashion retail website for example, can easily see the availability of their item not only online but also in-store.
S/4HANA for Fashion and Vertical Business: Functionality Highlights
- Master Data
- Demand and Supply Planning
- Procurement, Inventory and Logistics
- Procure to Pay
- Logistics Distribution
- Return Logistics
- Vendor Consignment
- Subcontracting (w/o Supply Assignment)
SAP S/4HANA Fashion Benefits
Offers customers the best possible customer journey regardless of touchpoint – both online and offline