Few areas command emotions or embrace change as much as the fashion industry:
Retailers are inserting themselves into areas of the value chain that traditionally belonged to producers. They are developing their own brands, either through procurement or through their own production lines, using their established distribution channels for sales.
Producers are becoming retailers, using their own retail spaces to sell their collections or taking their products directly to end customers via the Internet.
New entrants are coming into the market, many of whom have been vertical from the outset. These new entrants frequently cover the whole fashion process or supply chain themselves.
The description “from sheep to shop” is frequently used to describe the fashion supply chain. Processes have remained essentially unchanged although complexity has increased and the players in the market have changed.
Where IT solutions were once designed specifically either for manufacturing or for retail, these highly targeted systems are no longer relevant. IT has new ways of providing support for business processes. The right IT solution can enable the best possible verticalization of the complete value chain (Enterprise Management) as well as all functional processes.
Consumers expectations of their points of contact and their customer journey have also changed; digitalization continues to advance into sales and marketing (see: Omnichannel, E-Commerce, Fulfillment, CRM) as well as into production and procurement (see: Enterprise Management) – and all of this means new challenges for IT in the fashion industry.
Our extensive experience in the fashion sector means that we can help you, whatever stage you are at:
We offer Consultancy Services and Solutions include:
Support at the Digital Point of Sale
- Online shops (e.g..Hybris Commerce, Salesforce Commerce Cloud, Magento)
- Content Management and Design
Integrating channels into the existing IT environment
- Order Management (e.g. with aroma®)
- Product Information Management (PIM / PCM)
- Centralized customer and sales inventory data (e.g. SAP Customer Activity Repository / SAP CAR)