The customer journey
Creating lasting, valuable brand-customer relationships is one of the greatest challenges in dynamic cross-channel marketing. Satisfied, loyal customers are your most important marketing multipliers. And as brand loyalty mobilizes people, emotional bonding can be achieved only by viable brand experiences that take place in interaction with your customers. Our innovative IT solutions for B2B and B2C brands enable you to manage all the necessary processes across traditional and digital channels and work round-the-clock for a lasting end-to-end customer experience. As a result, both your brand value and conversion rates will increase.
- Do you want to relaunch your website?
We will analyze your individual needs, develop a customized concept and design, implement a modern content management system (CMS) if needed, and help you relaunch your web project.
- Do you need a website in multiple languages?
We will connect your CMS with a translation management system. Thanks to optimized translation processes, you will achieve transparency, cut costs and reduce the time-to-market for creating local web content.
- Do you want to make specific website content available only to selected visitors?
We will connect your website to various target group portals, allowing you to make exclusive content available to distributors, suppliers or other special user groups.
- Do you want to publish your website content on various social media platforms?
We will conceive interactive elements for your corporate website through which you can communicate with your fans on social media platforms, such as Facebook, Twitter and Instagram.
- Do you want your online shop to be available over a variety of output channels?
- Do you want to integrate customer recommendations and sales into your shop?
- Do you want to provide personalized offers to unknown visitors, too?
- Do you want to recommend suitable products and services for registered customers?
- Do you want to integrate multimedia content such as short videos and stunning images in your online shop?
For a sustainable shopping experience, we will optimize the usability of your online shop, incorporate various multimedia elements and use intelligent data to provide personalized content, offers and discounts – including targeting. All of these measures guarantee an exciting experience for your customers. This is how you can turn your shop visitors into loyal customers
- Do you need a customized app that optimally supports device functions, such as GPS, camera or sensors?
We will develop, design and implement a native app along with the matching online marketing activities.
- Do you need a browser-accessible app that supports device functions, such as touchscreen operation?
We will develop, design and implement a web app that functions like a native app and has a user interface adapted for smartphones and tablets.
- Do you need a mobile application with the combined advantages of native apps and web apps?
In the shortest time possible, we will develop, design and implement a cost-effective hybrid app that supports specific device functions and automatically adjusts HTML content for display on mobile devices.
- Do you want to make your web offer available on a mobile basis even without an app?
We will develop, design and implement a mobile site with a user interface uniquely optimized for display on the browsers of mobile devices.
- Should the resolution and display of your website automatically adjust when accessed via a mobile device?
We will implement your website in responsive web design .
- Do you want to support your sales with meaningful PDF documents, images and videos?
We will develop, design and implement a media library app that keeps all relevant sales documents centrally located.
- Do you want to welcome visitors with a personal message after login?
- Do you want to show new visitors to your online shop content and offers that are based on browser information, interests, location, gender, etc?
- Do you want to thank loyal customers of your online shop with a special discount for their loyalty?
- Do you want to promote specific content for different buyer personas in a targeted manner?
- Should published content automatically adapt itself depending on the device and quality of the Internet connection?
We will make sure the required information is kept in the right place and that your process logic supports the strategic use. We also implement a highly professional content management system in your IT environment. Based on profile data, transactions and interactions, this system will help you display meaningful combined footprints and deliver personalized content, such as videos, images, slogans, discounts or offers in a fully automated form. This way you can increase customer loyalty and eventually raise your conversion rates.
- Do you want address all employees through a centralized platform?
- Do you want to optimize internal processes?
- Do you want to improve your knowledge management?
- Do you want to optimize collaboration across all locations?
- Do you want to make content available to specific target groups?
- Do you want to convey and promote a particular corporate culture?
We will develop an individual communication concept tailored to your needs and create the information architecture, the interaction design as well as the navigation concept and structure of your intranet. If needed, we will also help you select a suitable content management system and integrate it into your IT infrastructure.
- Do you want to optimally support the communication with critical business partners and stakeholders through tailored information and processes?
- Do you want to provide distributors, suppliers and other service providers with access to specific internal company information?
- Do you want to present exclusive content or offers to your customers in a secure area?
We will design a customized extranet for you – from concept creation and design to the development of individual user templates and from user and rights management to the integration of interactive elements and networking with third party systems.