Marketing and IT Consultation
As part of our consulting portfolio, we can provide you with comprehensive consulting services on the following marketing-related topics:
- Target groups: Analysis of the positioning and segmentation of your target groups, persona definition, and conversion tactics.
- User journey: Review of your customers' decision-making and research processes, contact points, and conversion points.
- Content and structure: Examination of all content with regard to personas and conversion goals, analysis of the content structure and individual elements such as calls-to-action.
- Design and usability: Review of the navigation and structure of websites, online shops, apps etc., analysis of the user guidance and integrated multimedia content.
- Processes: Analysis of the degree of standardization and automation of your marketing workflows.
- Website analysis: Use of web analytics tools, heat mapping, and eye tracking as well as expert reviews.
You and your concerns are always the main focus in our consulting. We will analyze your system environment, your processes, and your objectives in detail and unveil optimization potentials.
Our consulting is based on proven best-practice approaches. We analyze your company, your industry and your goals using standardized methods to obtain a deep understanding of your processes and your individual (software) needs.